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Advocating and Defining The Role of Chief Digital Officer in London

To improve productivity and efficiency, Bloomberg Associates helped the City of London create the new position of Chief Digital Officer.

The Greater London Authority understood that to best support the needs of modern day Londoners, they needed to reconceive the ways that they serve the public and how they operate.

Todd Asher, Bloomberg Associates

Relevant Expertise

Enhance City Communications and Resident Engagement

  • Awareness and Reputation Campaigns
  • Digital and Social Media

Modernize Municipal Systems and Processes

  • Internal Operations and Reporting

Spur Business and Industry Growth

  • Public-Private Economic Development Models


London’s population is predicted to reach 10 million by the mid-2030s, if not sooner. As the city continues to grow, the Mayor’s Office understood that applying the “culture, processes and technnologies of the internet era” to how the city operates would be critical to improving the lives of Londoners. Digital technologies are able to transform the way public services are designed and delivered, and improve government efficiency.

London CDO


Inspired by the appointments of Chief Digital Officers (CDOs) in private sector firms to improve productivity and efficiency and deliver service improvements, the Bloomberg Administration appointed New York City’s first-ever municipal Chief Digital Officer in 2011 to drive economic development and enhance digital communications. In London, Mayor Khan saw the potential for a CDO role to catalyze a new way of working in city government; one that prioritizes designing services around resident needs, and leverages technology and data. Bloomberg Associates worked with Mayor Khan, his team, and representatives from non-profit, government and business communities to help shape and define the role. With our guidance, the Khan Administration appointed Theo Blackwell as the first Chief Digital Officer of London in 2017.


With the support of Bloomberg Associates, Theo Blackwell released the Smarter London Together digital roadmap at London Tech Week in 2018. The roadmap outlined goals and targets to better leverage data and technology across the city, and to foster collaboration between the different arms of government. Out of this framework, Bloomberg Associates was asked to support the creation of the London Office of Technology and Innovation (LOTI), a collaborative vehicle to strengthen the boroughs’ ability to innovate, build common capability and to scale-up digital innovation across London’s public services.

Shortly after the launch of LOTI, Bloomberg Associates mapped the technologies, contracts and IT capabilities across London’s boroughs. By making this information transparent and easily accessible, boroughs are able to identify new opportunities to collaborate, re-shape the government technology market and improve service delivery for Londoners. London’s Chief Digital Officer, Theo Blackwell, said “This is an important step in our work to help the capital’s councils work together more effectively. This new resource will play an important role working at a new scale to design common services which best meet the needs of Londoners of all backgrounds.”

LOTI Impact


800+ IT systems mapped across 22 boroughs identifying collaborative procurement opportunities

15 inaugural members of LOTI