Media and Digital Strategies
Katherine L. Oliver served as Commissioner of the Mayor’s Office of Media and Entertainment in New York City from 2002-2013.
During that time, New York’s film and television industry saw its strongest growth in history. Strategic initiatives such as the Made in NY marketing and branding program generated direct spending of $7.1 billion annually, an increase of more than 50%, and saw jobs climb to an all-time high of 130,000. Under Oliver, the City instituted the first and only municipal-based tax credit in the film industry, initiated a workforce development program to provide free, production training and job placement assistance for unemployed and underemployed New Yorkers, appointed the City’s Chief Digital Officer, the first of its kind, and delivered a roadmap to establish New York City as the world’s top-ranked digital city. By the end of the Bloomberg Administration 300 feature films and over 100 TV shows were being shot each year in New York, and more than a quarter million people were employed in the tech industry.
Prior to the Bloomberg Administration, Oliver was the General Manager of Bloomberg Radio & Television, where she launched and built the company’s global media operations.