With nearly a decade of experience working in both the private and public sectors, Ernesto Freire joined Bloomberg Associates in January 2014 as a direct report to the CEO and Marketing and Tourism Principal, George Fertitta. In this dual role, Ernesto is primarily responsible for helping clients develop comprehensive marketing and tourism strategies including brand development, internal and external stakeholder engagement, identifying potential revenue-generating opportunities and general operational improvements. Additionally, Ernesto assists the CEO in overseeing and managing the overall relationship with each city as a day-to-day liaison with client project leads and senior staff.
Previously, Ernesto was Vice President of External & Government Affairs at NYC & Company—New York City’s marketing and tourism organization—overseeing the creation and launch of the Government Affairs department. He was responsible for developing public policy and legislative positioning to support continued tourism growth and was the organization’s representative at key associations including the Governor’s Tourism Action Council, National Tour Association, Latin Media and Entertainment Commission and the Lower Manhattan Task Force.
Ernesto has a B.A. from Johns Hopkins University and a Juris Doctorate from the Fordham University School of Law.